Learn more about Sustainable Brands 2015 San Diego

celebrity brandcasting

Brand It Like Beckham, From H&M Statues to Sainsbury's Paralympics Ambassador

Posted by Shirley Brady on August 14, 2012 05:05 PM

David Beckham was all over the London 2012 Olympics, bringing the torch to the Olympic stadium in a boat, photo-bombing Adidas-sponsored local marketing, "directing" the brand's last commercial, hyping Samsung's Galaxy III and cheering on wife Victoria's Posh Spice revisited turn at the Closing Ceremony. He was even projected onto England's iconic white cliffs of Dover wearing only his H&M skivvies, a controversial stunt that foreshadowed the latest phase of his underwear campaign for the brand that continues this week.

Nine larger-than-life 11-foot statues of Beckham are coming to Los Angeles, New York's Flatiron District and San Francisco as H&M looks to drive sales of Beckham's bodywear line. (Follow the hashtag #HMBeckham for details on a related contest.) He's also the Paralympics brand ambassador for British grocer Sainsbury's, with a new campaign breaking Thursday that promotes the Games' UK telecast on Channel 4. Check it out below.


Terry T. United States says:

Victoria is one lucky woman!

August 15, 2012 11:49 AM #

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia