Interbrand IQ: The Best Asian Brands Issue

rss

celebrity brandcasting

Here's the Ridley Scott Trailer for Lady Gaga's New Perfume

Posted by Shirley Brady on August 14, 2012 11:31 AM

Steven Klein directed and Ridley Scott produced the trailer, above, for Lady Gaga's first perfume, Fame, which is being released in September. Her first namesake perfume is described as "the first ever black eau de parfum" and is "built on three main accords: dark, sensual and light."

Comments are closed

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein