Posted by Shirley Brady on September 3, 2012 09:11 PM
Old Spice is following up on last week's viral hit — an interactive "muscle music" video with former NFL player Terry Crews — with a new campaign featuring a current NFL player who's preparing for life off the football field: the Green Bay Packers' Greg Jennings. Check out the first of seven spots featuring Jennings above.
The wide receiver, a 2006 Super Bowl champ who played with Brett Favre and has been trying his hand at acting, has fun touting Old Spice's Champion line of "man freshening" products — which were previously promoted with an Olympics-themed spot and a sand car commercial with the tagline, "Believe in your smellf."
As the "official deodorant and body wash" of the NFL, Old Spice tapped Jennings (according to Old Spice North America brand manager Jason Partin in a press release) because he "embodies the true spirit of a champion, (and) this campaign is designed to reach NFL fans in need of a little extra confidence when tackling whatever life throws their way."
While the award-winning 2010 debut of the Old Spice Man featuring Mustafa ("I'm on a horse") focused on social media as much as TV, Jennings' tenure will focus on TV in tandem with the NFL season. The debut of the 30-second spot “Film" will take place during the NFL Kickoff game on NBC — Dallas Cowboys vs. New York Giants — Wednesday, Sept. 5. The subsequent spots will roll out over the course of the NFL season.
“Approaching life with a winning attitude has helped me achieve my goals and conquer any challenge that I've been faced with," says Jennings in the release. “I’ve always been a huge fan of Old Spice and jumped at the opportunity to work with them on this campaign. I think NFL fans will get a kick out of seeing me in some pretty compromising situations in these commercials."
Watch the spot and tell us: Is Jennings a worthy addition to Mustafa, Terry Crews and even Fabio on the Old Spice Man roster?