Posted by Mark J. Miller on September 4, 2012 04:14 PM
Jay-Z may only own a smidgen of the NBA’s new Brooklyn Nets team and the rusty-looking arena that was just built for them to play in, but he’s definitely playing his role to the hilt. The rapper supposedly helped design the team’s logo and pick the color scheme and sold out a slew of shows at their Barclays Center home.
And now, he and his wife, Beyoncé, are continuing to spread their influence for the Nets wherever they go — including, over Labor Day Weekend weekend, in Philadelphia for the Budweiser-sponsored Made In America festival, a music festival that Jay-Z had organized and headlined.
During his set, a video from President Obama (nicely timed ahead of this week's DNC Convention) received cheers, something Ohio Governor John Kasich surely didn’t know was coming when he spoke last week at the Republican Convention about how great Jay-Z is.
So what did Jay-Z and Beyoncé adorn themselves with in the City of Brotherly Love? Brooklyn Nets logos, of course, of course, with Jay sporting a Nets baseball cap on-stage and Bey sporting a t-shirt off-stage.
He also wore a Nets cap in a Budweiser commercial promoting the festival that ran during the London 2012 Olympics coverage in the U.S.
Who knows what Nets majority owner Mikhail Prokhorov is doing for the rapper to light such a brand-spreading fire, but he should sell the stuff to marketers everywhere.
Also getting some love at the festival, by the way — the Duracell Powermat wireless mobile charging device, a product endorsed by (surprise!) Jay-Z.