Nokia Tries, Fails to Steal Apple's iPhone 5 Thunder

Posted by Shirley Brady on September 4, 2012 01:18 PM

One example of Apple rivals jostling for the spotlight ahead of the now-confirmed iPhone 5 announcement foreshadowed on Sept. 12th: Nokia has been teasing its Sept. 5th mobile announcement in London with a series of videos on the brand's YouTube channel.

Nokia's new smartphone teaser campaign started with a flirtatious blonde bicyclist in "Things are about to change" on Aug. 29th, shifting gears to a blonde-cropped Jean Seberg lookalike in three teasers today — "Stay tuned!" "Nearly there!" and "One. More. Day."

The narrative hints at (a) augmented reality, as she goes shoe-shopping (and winds up with a pair of red canvas TOMS slip-ons) and (b) wireless charging and syncing for the new Lumia Windows 8 smartphones, as our heroine confronts the tangle of cables in her apartment:

More about: Nokia, Apple, iPhone 5, Mobile, Technology, Smartphones, Campaigns, PR, Augmented Reality, Windows Phone, Lumia, YouTube, TOMS

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September 6, 2012 10:39 PM #