Starbucks Hopes North America and Europe Will Fall for Pumpkin Spice Latte

You know summer's over in North America when Starbucks starts hyping (watch below) its Pumpkin Spice Latte — which it wants fans to associate with the return of fall and call "PSL" — and and its related menu of pumpkin pastries. A second annual Facebook challenge brought the seasonal beverage to Leavenworth, WA, ahead of its national rollout today.

And for the first time, this year Pumpkin Spice Latte will be offered beyond North America. Starting in October, according to a blog post, the beverage will be available at Starbucks stores in the UK, Ireland, France, Austria and Switzerland. Its VIA line of instant flavored coffees is also adding, er, PSL to its lineup.