Posted by Mark J. Miller on September 13, 2012 02:02 PM
The fashion runway is generally seen as a place that is not in the reality of everyday Americans. Not only do they typically not ever get to see a fashion show live and in person but they certainly don’t get to strut their stuff up on the actual runway itself. That job is for models whose physical forms aren’t exactly shapes that typical Americans relate to and who have clothes specifically constructed to fit them.
But Old Navy is trying to take back the fashion show for all the little people (and not so little). The idea is to take over a runway when Fashion Week ends this week in New York and let any woman who wants to walk the runway to do so. They’ll only get to do it, though, if they are wearing a pair of Old Navy’s Rockstar Skinny Jeans, which the company will not only provide but actually give to anybody who cares to take the stroll. Those participating in the stroll down the catwalk will also get “coaching on how to work it,” according to the release. Old Navy will be posting info to Facebook and Twitter, of course.
And if you don’t live in the New York City area and aren’t interested in buying a ticket to get there for Friday’s show, worry not.
Old Navy will be setting up similar shows at some of its stores across the US. However, there won’t be an actual catwalk to mosey down. Instead, participants will have a virtual catwalk: a green screen to stand in front of while wearing their new jeans while a photo will be project them on a runway. That may be the closest most folks ever get to one.
[Runway Image via Shutterstock]