retail

UNIQLO Preps San Francisco and New Jersey with Maru, Games, the People

Posted by Sheila Shayon on September 13, 2012 10:01 AM

“UNIQLO Lucky Cube with Maru” (you know — Maru, Japan's Garfield turned YouTube and web sensation) is one of the ways UNIQLO USA is celebrating the fall openings of new stores in San Francisco and New Jersey.

The brand’s first West Coast flagship store, 111 Powell Street in San Francisco's Union Square, opens on October 5th. “San Francisco has always been a place of creativity, diversity, and social innovation,” stated UNIQLO USA’s COO Yasunobu Kyogoku. “In this same spirit, UNIQLO takes pride in developing innovative technology to create high-quality casual basics that are not only functional, but also affordable.”

Fans in the Bay Area can win blimp rides, merchandise and other prizes by playing with the You Tube Japanese cat sensation and the game is available now through October 14th on UNIQLO’s website, and via Facebook and Twitter.

It’s part of UNIQLO’s new Faces of the People Campaign featuring athletes, chefs, musicians, writers and artists to be featured in ads sporting the newest multi-versatile UNIQLO Ultra Light Down jackets. The ads will run in print, taxi tops and buses in New York and bus shelters and double-decker tour buses in San Francisco, as well as on Facebook and Twitter.

UNIQLO’s Made for All philosophy reflected in the campaign includes a San Francisco cast that ranges from Joe Montana, Hall of Fame football quarterback, Goapele, Singer/song writer, Brit Morin, Founder & CEO of Brit + Co. to Danny Bowien, Chef and co-founder of Mission Chinese Food.

And the New York cast features Leandra Medine, Founder and editor of the blog “Man Repeller,” Natalie Portman's choreographer/husband Benjamin Millepied, Zered Bassett, Pro Skater and Amanda Warner, aka MNDR, singer/producer.

“I like casual and comfortable clothes, and the technology they use is pretty interesting. It’s the type of place I would shop,” said Montana. “My style is pretty basic. I wear jeans a lot and khakis on occasion. But I like little details like an interesting collar or a pocket that’s different. My wife loves fashion and she’ll keep an eye out for things for me.”

In addition to the three New York stores, UNIQLO fans can shop at a tech-inspired pop-up store at 117 Post Street in San Francisco and the UNIQLO POP-UP CUBE inside the Westfield Garden State Plaza in New Jersey where a “UNIQLO Lucky Break” motion sensor video game lets top scorers win prize packages.

UNIQLO is a brand of Fast Retailing Co. (FR), a leading global Japanese retail holding company, and with global sales of 820 billion yen for the 2011 fiscal year, FR is the world’s fourth largest apparel retail company and UNIQLO is Japan’s leading specialty retailer.

UNIQLO (from unique clothes) continues its brand commitment to innovate in product and presentation, making it the cats’ meow from coast to coast.

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