Posted by Shirley Brady on September 27, 2012 11:01 AM
H&M has announced that its new store brand, & Other Stories, will launch in Spring 2013 in "selected European countries," with an online hub at stories.com (which was registered in March), and a waiting Facebook page and Twitter feed.
Along with the news that H&M's U.S. e-commerce launch has been moved to Summer 2013, H&M commented on the pending & Other Stories launch in the company's third quarter earnings update, which was softer than expected —
We are continuing our long-term work by constantly making our customer offering even stronger and at the same time building for the future with many new initiatives such as & Other Stories, a new fashion brand that will be launched in separate stores and online during spring 2013. The new brand is aimed at women with an interest in fashion who want to create their own personal style, and focuses on the total look. & Other Stories will offer a broad range of shoes, bags, jewellery, beauty products, lingerie and clothes — everything in carefully selected qualities with great attention to details.
H&M's CFO, Jyrki Tervonen, spoke to Reuters TV about missing the third quarters forecast and plans to open 300 new stores this year — watch below.