America's National Coffee Day is this Saturday, September 29, and Caribou Coffee is joining the march of philanthropic campaigns using Facebook to launch initiatives and gather momentum in a new partnership with CancerCare, a national nonprofit that provides free support services for anyone affected by cancer diagnosis. Customers can stop in for a free small cup of Amy's Blend coffee on Saturday, and learn about the woman who inspired this annual philanthropic campaign.
The brand was inspired by Amy Erickson, the company’s original roastmaster, who lost her battle with breast cancer in 1995 and inspired the Amy’s Blend program, which originally partnered with Susan G. Komen for the Cure and is now sharing the love with CancerCare. But as you can see from the packaging, it's not just about Amy's story — it's Gretchen's, Caryn's, Gigi's, Cindy's, Lisa's and so on.
So for the 17th consecutive year, Caribou (tagline: "Life is short. Stay awake for it.") will donate 10% percent of all proceeds from Amy’s Blend collection sales between Sept. 29th and Nov. 7th to CancerCare and for every new “Like” the brand will give an additional $1 to the organization.
"Caribou Coffee's generous commitment will help support CancerCare's free nationwide services for people affected by breast cancer, which include counseling, support groups, education, and financial assistance," said Helen H. Miller, LCSW, the CEO of CancerCare, of Caribou's commitment. "The partnership between Caribou and CancerCare is a natural fit, as both organizations care passionately about what they deliver."
Caribou Coffee, founded in 1992, is the second largest company-operated premium coffeehouse operator in the United States and as of April this year had 585 coffeehouses in 21 states, the District of Columbia and nine international markets. The brand is a recipient of the Rainforest Alliance Corporate Green Globe Award and is committed to operating practices that promote sustainability.
"Giving back to the community is at the core of our company, and we were moved by CancerCare's approach to providing support services, including financial assistance, on a very local and individual level," stated Mike Tattersfield, president and CEO of Caribou Coffee.
A perfect blend of beans (coffee), caring (for cancer victims) and philanthropy leveraging social media for good.