celebrity brandmatch

Nike Introduces LeBron X Shoe With Global Launch and TV Campaign

Posted by Shirley Brady on October 4, 2012 11:44 AM

Nike's 10th signature shoe with LeBron James doesn't cost more than $300, as some sneakerheads feared, even though it's inspired by diamonds. At $270 for the high-end LeBron X+ motion sensor version of the shoe, it will still be Nike's among most expensive shoes to date, showing that Nike knows how to drive a premium and demand.

More about: Nike, LeBron James, Celebrities, NBA, Miami Heat, Sports, Sneakers

Related posts

Hitachi Launches Global 'Social Innovation' Ad Campaign Japanese electronics powerhouse Hitachi has been around for 103 years, but it wants to cement its ...Velcro Displays Longevity of Brand with New Global Campaign Velcro may be more than 50 years old, but it isn’t interested in an early retirement. Instea...Myspace Relaunches with the Help of a $20 Million Ad Campaign Remember Myspace? Well, it’s back with a $20 million ad campaign to help relaunch the once-d...

Comments

Tony Altilia says:

That is possibly the worst ad I've ever witnessed out of Nike.

October 5, 2012 09:15 AM #

Comments are closed

elsewhere on brandchannel

< 1 2 3 4 5 6 7 8 9 >

2013 Product Placement Awards
Which brand is most bullish on Hollywood?

It's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh

Join the Debate
What makes a great brand?

BP
Branding Comeback Challenges

Laying the Foundations for New Media Brand Licensing
By Dan Amos

AT&T
Rethinking Possible With Transmedia Storytelling

Global Competitive [Ad]vantage
The latest from GeoEdge

Sheryl Connelly
Meet Ford's Resident Futurist

Branding 123
A primer by Barry Silverstein