digital advertising

Lexus Brings Magazine Print Advertising to Life

Posted by Shirley Brady on October 9, 2012 10:12 AM

Lexus is pitching a hybrid tablet/print experience with CinePrint™, its proprietary ad technology to merge print and digital. The Toyota-owned luxury automaker demonstrates the 2013 ES in a video demo (below) of its ad in the Oct. 15th issue of Time Inc.'s Sports Illustrated magazine — just slip a tablet under the page to see it come to life.

The interactive ad format follows the CW's smartphone embedded in Entertainment Weekly, Dolce & Gabbana's video magazine test with Marie Claire in the UK, and Volkswagen's vibrating newspaper ads in India.

More about: Advertising, Lexus, Toyota, Automotive, Luxury, Digital, iPad, Tablets, Print, Interactive, the CW, Entertainment Weekly, D&G, Dolce & Gabbana, Marie Claire, Volkswagen, VW, India, Sports Illustrated, Time Inc.

Related posts

Lenticular Printing Creates Campaign for Kids' Eyes Only A bus-stop ad in Spain is making headlines worldwide. The client, the Fundación...SAP Starts In On A Life-Changing Plan to Hire Individuals on the Autistic Spectrum German software company SAP is looking to break out of the mold and hire hundreds of people with A...Coca-Cola Pledges To Cut Ads to Kids, Display More Calorie Information Coca-Cola broadened its pledges to provide more calorie information to consumers and to stop adver...

Comments

Stacy Ehm says:

Very, very cool.

October 10, 2012 10:23 AM #

Mike says:

Wow, that is very cool. One of the most innovative ads I've seen in a long time.

October 10, 2012 04:05 PM #

diploma of management says:

Excellent information to many people like to read articles to learn about these issues of great interest.

October 13, 2012 01:58 PM #

egypte news says:

Excellent information to many people like to read articles to learn about these issues of great interest.

October 16, 2012 02:32 PM #

Comments are closed

elsewhere on brandchannel

< 1 2 3 4 5 6 7 8 9 >

2013 Product Placement Awards
Which brand is most bullish on Hollywood?

It's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh

Join the Debate
What makes a great brand?

BP
Branding Comeback Challenges

Lance Armstrong’s Brand
Denise Lee Yohn Weighs In

AT&T
Rethinking Possible With Transmedia Storytelling

Global Competitive [Ad]vantage
The latest from GeoEdge

Sheryl Connelly
Meet Ford's Resident Futurist

Branding 123
A primer by Barry Silverstein