Old Navy Says Thanks to Facebook Fans With Human Coupon

Posted by Shirley Brady on October 10, 2012 10:37 AM

Old Navy hit five million "likes" on Facebook on Tuesday, and as promised, they're saying thanks with its biggest promotion ever: a "human coupon" that offers 30 percent off an entire purchase from Oct. 12-14. Download it at OldNavy.com/5million, and check out the making of video below.

While some on Facebook are grumbling at the fact that the coupon can be used in-store only, it will certainly drive social fans to their stores, as the brand does with its Super Cash promotions. [Image via CP+B, the agency behind the campaign.]

More about: Old Navy, Retail, Facebook, Coupons, Social Marketing, Social Media, CP+B

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