Interbrand IQ: The Best Asian Brands Issue

rss

brand news

In the News: Sprint, Santander, Microsoft and more

Posted by Dale Buss on October 15, 2012 09:01 AM

In the News

Japan's Softbank acquires 70 percent of Sprint for $20 billion.

Santander walks away from $2.7 billion RBS deal.

Microsoft makes new push into music via Xbox.

Red Bull basks in post-skydive glory.

ABA sues New York City over soda ban.

Advent offers to buy beauty retailer Douglas.

Allstate scores points with peers with "Mayhem" campaign.

Amazon flags e-book refunds.

Apple continues to roil retail-sales picture with iPhone results.

BP has used Olympics to move brand forward.

Caterpillar is worried about slowdown in global growth.

Chevrolet promotes Spark at Comic Con.

Darden tests limiting part-time workers' hours for Obamacare.

Del Monte Foods throws Morris the Cat's hat into the ring for 9Lives.

Fiat sees traditional suppliers turn to Volkswagen to help them survive European car-market crisis.

Google seeks to integrate even more into everyday life as long-term questions hover and company awaits privacy findings of French regulator.

KFC rules fast-food bastion of Peru.

Marie Claire is AdAge Magazine of the Year.

NPR thrives with experiment with Morning Edition.

Outback Steakhouse moves to weekend-lunchtime opening

P&G is trying to emphasize consumer insights and engaged marketing.

Redbox looks for next big hit.

Toyota blew it again in assessing problem that led to a major recall.

Walmart expands surgery coverages in employee health plan.

Comments are closed

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein