Pepsi NEXT Gets TaskRabbit to Do Chores to Free Up Time for Pepsi NEXT

What's next for Pepsi NEXT? Finding time to drive sampling for time-pressed consumers and creating those mid-calorie believers we talked about back in March. As Mashable notes and the Barbarian Group, the agency behind the campaign, blogged, the new sub-brand from PepsiCo is looking to help deliver on its tagline of "Drink It to Believe It" by creating time to check it out for 200 consumers. Partnering with life-hacking/productivity site/app TaskRabbit.

For four weeks, from now through Nov. 12, Pepsi NEXT lovers (or just plain curious) can sign up for a chance to be one of 50 U.S. participants each week selected to get their very own "TaskRabbit," a personal assistant to whom they can outsource one task (such as waiting in line or walking a dog) for one hour. The fully-vetted assistant will, of course, arrive with a Pepsi NEXT in hand for the winner to enjoy during their hour off.

The promotion is running in Boston, San Francisco, San Antonio, Austin, Chicago, Seattle, New York, Los Angeles and Orange County, and Portland, Oregon. Check out how TaskRabbit works below, and tell us — clever way to drive sampling and buzz?