Posted by Mark J. Miller on October 18, 2012 01:50 PM
She just slapped her personal brand on a perfume bottle, but Lady Gaga clearly thinks she’s making enough money. The performer, on the hot seat who has unleashed such tunes as “Poker Face,” “Born This Way,” and “Bad Romance” onto the cultural landscape in the last four years is getting into the business of not just selling her art, but selling her name.
Last month, the 26-year-old launched her Fame perfume line with a memorable piece of performance art: sleeping in a giant perfume bottle and possibly peeing in a champagne bucket. Now, the word from New York's Daily News is that Gaga and her creative team are working on producing a “healthy drinking water brand” so she can rake in some more bucks while helping the world stay hydrated.
Hey, why not? Donald Trump sells water. 50 Cent made a few more cents with Vitimanwater. Jennifer Aniston goes viral for Coca-Cola's Smartwater, and Rihanna is one of a number of celebs who are cuckoo for coconut water.
“We know that the water drink is due out in the near future,” the anonymous source told the Daily News. “Gaga water is something that has been in the pipeline for a few months, and now things are really gearing up to an announcement and high-profile launch.” Just in time for the holidays, kids!
While the water is still a supposed big secret, an even bigger secret is the bottle shape, the Daily News notes. Whatever it is, it's bound to make a splash.