Today is Génifique Day (formerly Genes Day), a one-day national event benefitting St. Jude Children's Research Hospital, and Lancôme will donate $7 from in-store or online sales of select Génifique products to St. Jude. Last year’s events and activities helped raise over $300,000 in support of lifesaving research and treatment.
"Our three-year partnership stands as a testament to Lancome's commitment to supporting St. Jude Children's Research Hospital, an organization that shares many of our core values," says Serge Jureidini, president of Lancome USA, in a press release.
Lancome, the world's largest luxury beauty brand, sold at 2,000 counters across the U.S., applied ten years of research to Genifique, introduced in 2009, which “re-plumps, refines and re-illuminates the skin as if infused with life.” Fans of the product include "Mad Men" actress Christina Hendricks, Lancome ambassadress Julia Roberts, British songbird Lily Allen, supermodel Veronica Webb and star makeup artist Charlotte Tilbury.
Making it easy for people to spread awareness of Genifique Day, the Lancome Facebook page is inviting users to create and share photo booth photo strips about “occasions when they feel their best.”
"Partnerships with organizations like Lancome allow us to continue saving the lives of countless children around the world," said Richard Shadyac Jr., CEO of ALSAC/St. Jude Children's Research Hospital. "St. Jude was built on the belief that every child deserves to live a full and healthy life.”
The late Danny Thomas founded the hospital in gratitude for his own prayers being met as he moved from a struggling young entertainer to a beloved and successful international icon. In those earliest prayers to St. Jude Thaddeus, the patron saint of hopeless causes, he asked the saint to “help me find my way in life, and I will build you a shrine.”
Thomas began raising money for his vision of St. Jude in the early 1950s, criss-crossing the country with his wife, Rose Marie, visiting 28 cities in 32 days.
The partnership between Lancome and St. Jude’s underscores Thomas’ belief “that no child should die in the dawn of life.” St. Jude has raised the overall survival rates for childhood cancers from 20% in 1962 when the hospital opened to 80% today. Thomas lived to realize his dream for catastrophically ill children before his own passing on February 6, 1991. His children, Marlo, Terre and Tony, carry on the work today.
“The funds raised by Genifique Day and related activities throughout October help us to continue our pioneering research and treatment and ensure that no family ever pays St. Jude for anything," added Shadyac Jr.
Another way to help make it better for the kids of St. Jude? Share the video below and text JUDE to 50333 to donate $5.00: