MetLife Promotes Snoopy-Branded Life Insurance in a Box at Walmart

Posted by Shirley Brady on October 19, 2012 12:01 PM

MetLife is taking its buddies in the Peanuts gang to Walmart, as it pitches a whole new way to buy insurance — in a box, with Snoopy on the cover, which can be picked up in the baby or pharmacy section:

More about: MetLife, Insurance, Walmart, Peanuts, Charlie Brown, Snoopy, Retail, Co-Branding, Brand Ambassadors, Licensing

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Comments

QualityTermLife says:

The good news is that this stimulates the need for and importance of having life insurance in Americans, who tend to be underinsured or not insured.

The bad news is that it is not really the best value for consumers because Walmart is only offering a single low-end product, from a single insurer (MetLife).

Instead, life insurance shoppers should take advantage of the empowering features of insurance sites on the Internet. A good source is Quality Term Life, http://www.qualitytermlife.com.

To help prepare you before you buy, you can find all the information you need about insurance, use the quote engine to play around with coverage amounts, and find the lowest rates by comparing products from hundreds of top companies. And they don't ask you for contact information first!

The site also features is a Needs Assessment calculator, as well, so that you know how much coverage to get. http://www.qualitytermlife.com/#needs

October 19, 2012 03:32 PM #

N says:

...the very last thing I would do is buy insurance through a cut-and-paste qualitytermlife.com SPAM post...

October 26, 2012 10:29 AM #

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