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car talk

Camaro Wants You to Take Life-Size Hot Wheels for a Spin

Posted by Mark J. Miller on October 29, 2012 02:05 PM

The Chevy Camaro hit America’s streets in 1967 and has been getting the nation’s hearts racing ever since, appearing in a ton of films and television shows as the ultimate in cool and, of course, being forever inked onto the musical landscape in the Dead Milkmen’s famed “Bitchin’ Camaro.”

Perhaps a little better known than the Dead Milkmen’s ode to the car’s coolness, though, is the Hot Wheels version of the car. When the first 16 Hot Wheels cars hit the streets (and family rooms) of America back in 1968, a tiny Camaro was one of the mix (and is now one of its most collected).

Last year, the folks at Chevy decided to pay tribute to Hot Wheels and made a life-size version of the car to show off at the Specialty Equipment Market Association auto show in Vegas. In the first few hours the show was open, the car attracted heavy crowds and Chevy knew it had a hit, USA Today reports.

“On the plane home from Vegas, people were working on the production model,” said Hot Wheels design chief Felix Holst to the newspaper. “How could we get it to production?" 

In less than year, the production model was approved and rolled out so that today GM can unveil the full-size Chevy Camaro Hot Wheels Edition that will go on sale to the public in 2013. Of course, there will be limited numbers. Purchasers of the 2013 Camaro and Camaro Convertible will be offered the Hot Wheels upgrade for $6,995, according to the Washington Post.

So what do you get for your bucks? “A bright metallic paint scheme, special graphics, and red-lined wheels” along with “fenders and trunk lid (that) features Hot Wheels flame badges” and “a black leather-trimmed interior … accented with red and black seat stitching with the Hot Wheels logo embroidered on the front seats.” Take a closer look below:

Comments

Dan S. United States says:

I think it is a great idea and one that will resonate with a lot of adults who grew up playing with hot wheels as a kid. There is something to be said about reconnecting with childhood memories and I think Camara is on to something if they can rekindle some of that magic with their full size version for adults.

October 29, 2012 03:34 PM #

SteveWells United States says:

Will the red stripe on the tires be off-center just like the real Hot Wheels cars?

October 30, 2012 11:26 AM #

SteveWells United States says:

"The Hot Wheels and Camaro Brands being two brands that are LITERALLY joined at the hip."  I can imagine a metaphorical hip on a car, but where exactly is the literal hip on the Hot Wheels brand?

October 30, 2012 11:34 AM #

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