2014 Brandcameo Product Placement Awards

chew on this

Do You Want a Churro With Your Doritos Locos Tacos?

Posted by Dale Buss on November 8, 2012 04:14 PM

Apparently not content with creating a sales rebound, and testing Chipotle's hold on quality ingredients and McDonald's stranglehold on breakfast, Taco Bell now is venturing out with new products in another huge part of the quick-food business: snacks.

Taco Bell is introducing a new desserts menu that includes a churro, the "Mexican doughnut" that is dusted in cinnamon sugar and served warm, and triangle-shaped chocolate-chip-cookie and ice cream sandwiches, to go with its caramel apple empanada.

Also new on the menu: XXL Steak Nachos, which feature lots of steak, cheese and other predictable ingredients on restaurant-size nacho chips. Also upcoming are "loaded grillers," which are nachos, chicken or a loaded baked potato, all wrapped in a tortilla. And just for good measure, the Yum! Brands-owned chain is testing a double-steak quesadilla through its more upscale Cantina Bell menu as well as a smothered burrito.

Like the Cantina Bell move into Chipotle territory, the expanded menu aims to woo more fast food lovers from the competition. "We continue to explore the best value propositions while making sure we appeal to what our core consumers tell us they want," a Taco Bell spokeswoman commented.

The chain will introduce the new snacks with a "happier hour" TV campaign early next year. But it hasn't wasted any time beginning to promote the new goods through social media. A handful of youth-skewing Twitter VIPs, including Andrew W.K. and Brian Logan Dale, already rendering their verdicts on some of the new items.

Comments

Xandro Lombardi Australia says:

Hmmmmm looks like Dale Buss needs to go and have a couple of Churros or three (with a strong coffee to wake him up) from a Churrasqueria somewhere - these yummy thingos are NOT from Mexico at all but from Spain.

http://en.wikipedia.org/wiki/Churro

If you go south of the border into Mexico you'll be getting Burritos and Tacos - and Taco Bell is from California not Mexico. Yes we know that the USA acquired California from the Mexicans BUT the Churros are not from Mexico at all - so for Taco Bell to make this claim is wrong.

Viva Es-pa-ña por favor!

November 11, 2012 04:55 PM #

Comments are closed

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