2014 Brandcameo Product Placement Awards

brand news

In the News: Apple/Samsung, Chrysler, GSK and more

Posted by Dale Buss on November 26, 2012 09:01 AM

In the News

Apple adds new Samsung devices in patent lawsuit, acquires use of Lightning trademark in Europe from Harley-Davidson.

Chrysler named Marketer of the Year by Ad Age.

GlaxoSmithKline invests in India and Nigeria, responds to Washington Post criticism over pharma funding of drug trials.

Amazon and Pinterest add branded business pages.

Aston Martin draws tire-kickers including India's Mahindra & Mahindra.

Beneful launches playful online videos for dog food.

Casual Male rebrands for the big and tall shopper.

Diner's Club partners on movie promotion for Life of Pi.

Dunkin’ Donuts "best coffee" trademark application rejected by USPTO.

Facebook remains big hole in ad industry online self-regulation, partners with Nokia to increase mobile connections, pushes employees to adopt Android.

Google prepares to launch branded touchscreen Chromebooks.

Hostess Brands closure inspires crowdfunding effort.

HP sees founder of Autonomy challenge its claims.

Kraft Foods looks to break the Jell-O mold.

L'Oreal to buy Urban Decay.

Mazda wants to move upscale.

Microsoft looks to expand retail footprint in UK.

Morgan Stanley sees major 2013 recession as gloomy possibility.

PepsiCo focuses on China growth.

UBS stung by Adoboli case.

Versagram carves out social-media niche with tweens. 

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
BPBP
Branding Comeback Challenges
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements