sports in the spotlight

AT&T Expands PGA Sponsorship to Another Golf Tournament

Posted by Mark J. Miller on December 4, 2012 04:01 PM

Somebody at AT&T likes to see the company's logo around town. Dallas was named as the location for its new headquarters in 2008 and, since then, the telecommunications giant has put its name on the AT&T Cotton Bowl Classic and the AT&T Performing Arts Center there. Now, they are adding another local sponsorship: the AT&T Byron Nelson golf tourney, which serves as a fundraiser for both Salesmanship Club Youth and Family Centers as well as the pocketbooks of a few big-name pro golfers.

This will actually be the second PGA tournament that AT&T will sponsor, having signed on with the inaugural big-bucks National event held in the D.C. area every Fourth of July weekend since 2007. AT&T will have to wait till 2015 to get its name on Byron Nelson, though, since HP has its name there till then (and has had it there since 2003), according to PGATour.com.

"We greatly appreciate our decade-long partnership with HP," said Charley Spradley, president of the Salesmanship Club. "Their dedication to staging a world-class event and their passion for the work we do to transform the futures of kids and families in our community are tremendous assets for our tournament."

And AT&T — whose chairman and CEO, Randall Stephenson, is a board director for the PGA — surely appreciates the chance to see its name broadcast worldwide in a major golfing event as well.

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