social marketing
Posted by Shirley Brady on January 8, 2013 04:04 PM

Samsung's marketing team is inviting the public to contribute to "We All Share," a crowdsourced film that it plans to unveil in a live premiere at CES on January 9th at 2pm EST:
"Embark on a global film experience and discover what common bond brings us all together. Tell us 'what does sharing mean to you?' by tagging Twitter or Instagram pics with #weallshare and learn more at weallshare.samsung.com."
Watch the trailer below, and Samsung's other 2013 CES videos on its YouTube channel.