2014 Brandcameo Product Placement Awards

game change

Monopoly's Game-Changing More Than Just a Token Move

Posted by Mark J. Miller on January 10, 2013 12:47 PM

Hasbro's iconic game of Monopoly has taken on a bit of the feeling of Clue these days. Before the year is out, Monopoly players will need to say goodbye to one of their beloved playing pieces. Will it be the wheelbarrow, the thimble, or the shoe? Surely, nobody would willingly toss the dog, top hat, or racecar. Do the clothes iron and battleship have what it takes to stick around?

Like Clue, this mystery will be solved by those playing the game. Hasbro is fans consumers to weigh in on the Monopoly Facebook page and decide not only which playing piece isn’t even good enough to set itself on the lowly Mediterranean Avenue, but which one should replace it. The choices vary from diamond ring, guitar, toy robot, cat, or helicopter. Fans worldwide (the game is available in 111 countries and 43 languages) can vote once a day through Feb. 5.

"The tokens are one of the most iconic parts of the Monopoly game, and we know that people are emotionally tied to their favorite one,” stated Hasbro spokesman Eric Nyman. Inviting people to decide on tokens' fate is a great way to re-engage them in the brand and literally get them back in the classic game, which could be easily overlooked in the various versions that are now available.

Fans have started to tweet their love and hatred for various tokens. NBC's Today show anchor co-anchor Savannah Guthrie apparently has a thing for the thimble. Arizona Diamondbacks pitcher Brad Ziegler wants the dog to be saved and the guitar to be the new piece.

This isn’t the first time tokens have been tossed since Parker Brothers introduced the game back in 1935. A few that have already been cast aside include the lantern, cannon and rocking horse, CNN reports.

Comments

Cara Benson United Kingdom says:

Oh no, I love all those tokens... Hasbro should sell a classic Monopoly that keeps them, or allow fans to order token kits so they can pick and choose... or even order customized tokens (I'd like an iPhone, stiletto pump shoe, martini glass and a lipstick, please) for a premium!

January 10, 2013 06:07 PM #

Comments are closed

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