Posted by Shirley Brady on January 11, 2013 02:02 PM
Coca-Cola is famed for its Open Happiness campaign, committing random acts of kindness with surprise giveaways and pop-up brand experiences in local markets.
Now the reigning Best Global Brand is inspiring people to commit their own random acts of happiness in a pro-social campaign that invites you to "Go crazy and do good for others."
The "Let's Go Crazy" theme was introduced last year during the brand's UEFA Euro 2012 European campaign. This campaign's theme song: Supertramp's "Give a Little Bit." Watch more of the stealth acts of happiness in the new campaign below.
More about: Beverages, Coca-Cola, Open Happiness, Corporate Citizenship, CSR, Campaigns, Music, Supertramp, UEFA Euro 12, Sports, Soccer
Senior Consultant, StrategyInterbrandNew York, United States
Consultant, StrategyInterbrand New York, United States
Director, StrategyInterbrandHealth London
Client Manager, InterbrandHealthNew York, United States
view all jobs...
Airlines, Alcohol, Automotive, Beauty, Beverages, Branded Entertainment, Design, Corporate Citizenship, Entertainment, Fashion, Financial, Food, Healthcare, Luxury, Media, Mobile, Non-Profit, Pharma, Product Placement, Retail, Sports, Sustainability, Tech, 2012 Olympics
Send us story ideas:email@example.com