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super bowl

#SuperBranding: Watch Nina Agdal's Super Bowl Ad for Carl's Jr. and Hardees

Posted by Brandchannel Staff on February 3, 2013 05:08 PM

In keeping with the frat boy humor that pervades Super Bowl advertising each year, behold the just-released Game Day spot for Carl's Jr. and Hardees.

The co-branded commercial (which is running in "many markets" as a local, not national ad buy) introduces a new sandwich for the chain and stars Danish model Nina Agdal, who replaces Kate Upton — who switched brands to star in a racy Mercedes-Benz Super Bowl teaser and celeb-studded commercial this year.

Click here to watch the NSFW (or home) "Director's Cut" of Agdal's spot, and here for a behind-the-scenes look.

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