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Tumblr, Nike Lead Brand Winners in 2013 Webby Awards

Posted by Sheila Shayon on April 30, 2013 03:50 PM

Hailed as the "internet's highest honor" by the New York Times, the Webby Awards assess thousands of entries every year in an effort to recognize outstanding brands, initiatives, designs and individuals across the internet.

This year's awards garnered 11,000 entries from all 50 states and over 60 countries, with people in more than 200 countries voting online in the People's Voice awards.

The 2013 winners include special honors for music artist Frank Ocean, the Obama for America 2012 presidential campaign, and Minnesota Vikings punter Chris Kluwe, who spearheaded online activism in support of gay rights.

Brands taking home awards this year include Change.org, Google Maps and Glassdoor. brandchannel's parent company, Interbrand, was nominated in the Best Visual Design- Function category for its Best Global Brands 2012 website.

Here's how some other top brands made out this year:

Nike+ FuelBand

The sporting brand took home four Webby awards for its FuelBand technology, including a People's Voice award for Best Connected Product. It was also recognized as the winner in the Social Gaming, Consumer Electronics & Services and Mobile & Experience Marketing categories.

Tumblr

The photo-heavy social media site took home five Webby awards including two People's Voice awards for Best User Experience and Best Social. The site also won the award for Best Community.

Pinterest

Another photo-heavy site, Pinterest, took home four Webby awards including the People's Voice awards for Best Social on handheld devices and Best Social Media. 

The awards ceremony will be held on May 21 in New York City, where all winners have to abide by the show's five-word acceptance speech rule. The ceremony will be streamed live (with host Patton Oswalt) on May 22, but until then, view the full gallery of winners here.

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