brand strategy

Twitter Stays Competitive in Tech Industry with Twitter University Training Platform

Posted by Sheila Shayon on August 14, 2013 12:52 PM

Recruiting—and keeping—top talent in the tech industry is a seriously competitive task, and one that is top of mind for companies like Twitter, Facebook and Google. 

Now, Twitter is taking training into its own hands with the introduction of Twitter University, a destination to help build the technical skills of its engineers. To do so, the microblogger recently acquired Marakana, which focuses on open-source training for programming skills. Twitter employees will teach curriculum designed by Marko and Sasa Gargenta, founders of Marakana. 

“Our passion has always been to help people get better at what they do by taking a holistic approach to learning,” writes Markana. “Over the past decade at Marakana, we've developed courses on Android, Java, HTML5, Scala, Python, Hadoop, jQuery and others, often being the first to provide training on these cutting edge technologies.”

While Twitter is no stranger to technical training, offering orientation classes for new engineers to iOS Bootcamp, JVM Fundamentals, Distributed Systems and Scala School, SVP of engineering Chris Fry said in a blog post that the Marakana founders "impressed us with their entrepreneurial leadership, commitment to learning and technical expertise," and that the pair have cultivated an impressive group of engineers in the Bay Area. 

It’s a smart move as the search for qualified technical employees escalates. “Establishing something like this, and putting Marakana at the helm of it, could introduce a whole new community of engineers to the company—no small thing at a time when tech companies big and small continue to hunt for top talent, especially in competitive markets like Silicon Valley and the Bay Area,” notes TechCrunch.

The curriculum won't just be for Twitter employees, either. "We aim to release some of the Twitter University content online to anyone who’d like to learn," Fry said. 


Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia