Posted by Sheila Shayon on August 20, 2013 12:52 PM
Unilever is turning to consumers to crowdsource the creation of an environmentally-friendly shower, an extension of the CPG brand's ongoing Sustainable Living Plan.
The company posted an open challenge to inventors and environmentally-conscious shower takers everywhere to come up with a sustainable design that lets users “enjoy showering while having a minimal impact on the planet and on our wallets.”
“Small actions really could make a big difference in this field – because billions of people use our cleaning products every day. Cutting shower times by one minute a day for 200 million households in the US alone would save 26 billion gallons of water and 1.3 million tonnes of carbon," the company points out on its website.
The competition, which runs through Sept. 8 on eYeka's innovation platform requires entrants to submit a presentation complete with pictures or illustrations and adhere to a few design guidelines: the new system must occupy no more space than a traditional one, must recycle water and "reduce its environmental impact while enhancing the user experience."
Unilver established its Sustainable Living Plan in 2010 with over 50 specific goals to be achieved by 2020. The company, which is a leader in sustainability initiatives, will offer a cash prize for the top five finalists, with the winner recieving a trip to London to develop the idea.