Learn more about Sustainable Brands 2015 San Diego


Coldwell Banker Launches Film Festival to Capture the Meaning of 'Home'

Posted by Mark J. Miller on September 9, 2013 05:51 PM

While real-estate brokers and insurance adjustors have tried-and-true, hard ways of evaluating the values of homes, that task is a bit more complicated when it's the opinion of the homeowner. 

US-based real estate brokerage Coldwell Banker knows it's hard to put a value on a a first home, where a child took their first steps or the place where a family shares dinner every night. With that, the firm launched its "Value of a Home" campaign in the US, but decided to take the concept global with an international film festival to showcase the meaning of 'home' from points around the world.

The effort kicks off with 10 days of videos submitted by filmmakers from India, Brazil, Mexico, China and the United States, among others. One film will debut each day on a dedicated site, starting today. Once the 10 videos have been shared, Coldwell Banker will share several new episodes of its "World's Most Expensive Homes" series. Finally, the film festival will finish by sharing the finalists from its "Life, Camera, Action" YouTube contest. The video with the most votes will recieve a grand prize of $25,000. 

“Having been the first in the industry to fully tap into the power of video for real estate, we understand the influence it can have in storytelling and capturing the essence of home,” said Sean Blankenship, senior vice president of marketing for Coldwell Banker Real Estate, in a press release. “Too often homeownership is viewed through the grown up lens focused largely on the financial and investment aspects of our homes. We thought it would be fun and heartwarming to go beyond that, look past housing headlines and gain a unique perspective of what home really means.”

See the first short film from the festival, which ends Sept. 27, below. 

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia