let's make a deal
Posted by Mark J. Miller on October 16, 2013 12:57 PM
When the Chicago Bulls take on the champion Miami Heat on Oct. 29 for the NBA season opener, viewers can be sure to have a hankering for a beefy, crunchy burrito or a sweet churro before the final buzzer sounds.
Taco Bell has been the official QSR partner of the league for the last four years and now the pair have announced an extension of that deal that includes prominent placement during telecasts and online through all of the NBA, WNBA, and D-League platforms.
The multiyear deal will also include a new digital/social media program on NBA.com and other platforms dubbed "Buzzer Beaters" that will aggregate video of game-winning shots, according to Ad Age.
The effort will only boost the already winning social reputations of the brands, with the NBA ranked the "No. 1 pro sports league on all social channels—and Taco Bell has the highest Klout score among all QSRs,” according to a press release. Through those channels, Taco Bell and NBA will work to bring fans all the “can’t miss” moments throughout the season.
The Yum! Brands-owned Taco Bell won’t be the only one getting all the attention. The NBA will be highlighted inside Taco Bell outlets as well. “The NBA has been an incredible teammate in helping us connect with basketball fans,” stated Taco Bell CMO Chris Brandt in the press release. “When fans see amazing moments on the court, it definitely syncs with our Live Más attitude and we’re inspired to celebrate with them.”
In addition, Taco Bell will remain the sponsor of the Skills Challenge during the All-Star Game weekend that will continue to generate income for college scholarships that are awarded to members of the Taco Bell Foundation for Teens.