Learn more about Sustainable Brands 2015 San Diego

brand partners

Keurig Goes to College with D-1 Decals

Posted by Mark J. Miller on December 12, 2013 03:41 PM

As if college athletics weren't already a marketing juggernaut, Green Mountain Coffee Roasters now have done their part to feed the D1 machine. The company is now selling a version of its Keurig K-Cup Mini Plus brewers adorned with the logos of 10 different Division 1 colleges, including the universities of Arkansas, Florida, Georgia, Miami (FL), Mississippi, Nebraska, and Texas, as well as Rutgers and Washington State University.

The decked-out brewers—which cost $99.99—aren't the only way that Keurig and college fans can get together. The company is also selling just the decals for $19.99 so previous owners don't feel left out. 

“Our new collegiate collection of Keurig single cup brewers is a fun, creative way to allow passionate Keurig consumers to showcase their school spirit while enjoying the great variety of Keurig Brewed beverage,” Dwight Brown, senior vice president of marketing at Green Mountain Coffee Roasters said in a press release, according to DrugstoreNews.com.

The announcement is just the latest in licensing agreements for the ever-expanding Keurig brand, which already touts Starbucks, Dunkin' Donuts, Cinnabon and Folger's among its brand partners. 


Vender Consorcio Brazil says:

Love coffee, seems to be very practical

December 12, 2013 09:53 PM #

Vender meu Consorcio Brazil says:

That's what the client needs, very good

December 13, 2013 09:03 PM #

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia