2014 Brandcameo Product Placement Awards

social media

Samsung Mobile, Nike Win Social Media in 2013

Posted by Sheila Shayon on December 23, 2013 07:15 PM

Samsung tops the list of global brands on social media in 2013, according to Starcount, which mined data from Facebook, Twitter, YouTube and other sites to create the ranking.

While Samsung doesn’t rank as the most popular brand on any specific social network, it garnered 16 million new followers across multiple platforms in the past year, while Walt Disney claimed the No. 2 spot due in large part to an increase of 1 million followers on Chinese microblogger site Sina Weibo.

National Geographic took third place as its YouTube channel received 160 million views in 2013.

Top brands on social media in 2013:

1. Samsung Mobile

2. Walt Disney

3. National Geographic

4. Nike

5. Google

6. Coca-Cola

7. MTV

8. Facebook

9. Instagram

10. YouTube

Top retail brands on social media in 2013:

1. Amazon

2. Walmart

3. H&M

4. Sephora

5. DealDash

6. Netshoes

7. Burberry

8. Nomorerack

9. Macy's

10. eBay

Top sports brands on social media in 2013:

1. Nike

2. Adidas

3. DC Shoes

4. Converse

5. Puma

6. Jordan

7. Centauro

8. Zumba Fitness

9. Dick’s Sporting Goods

10. Kanui

 

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