Best Global Green Brands 2014

place branding

Omaha Piggybacks on Broncos Play Call for Real-Time Tourism Boost

Posted by Mark J. Miller on January 14, 2014 08:12 PM

Omaha, Nebraska, isn’t necessarily top of mind for globe-trotting tourists, but the utterances of one NFL quarterback may help the longtime home of the College World Series and the birthplace of TV dinners earn more consideration.

Before 44 plays in Sunday’s NFL playoff game between the Denver Broncos and San Diego Chargers, Broncos quarterback Peyton Manning yelled out, “Omaha! Omaha!” A play signal of some sort, ESPN notes that only Manning and the Broncos know the reason for the word choice. 

Nebraska’s largest city isn’t concerned with the meaning. After all, Peyton's shouts heard by millions of viewers turned "Omaha" into a trending topic on Twitter during the game—likely the most airtime the local brand has ever seen. It didn't hurt that the Broncos won, either. Capitalizing on Omaha's moment in the spotlight, the Omaha tourism board tweeted its thanks to the legendary quarterback Sunday night.

Garnering comparisons to Oreo's Super Bowl blackout tweet, the Omaha Convention and Visitors Board is now busy readying itself for this weekends Broncos versus New England Patriots game, where Manning will undoubtedly usher the golden words again, as he has all season. "We are considering all avenues at this time," Jasmyn LeFlore, OCVB social media manager, told Adweek. "But we'll likely focus our efforts on listening and engaging on Twitter."

Omaha’s Mayor took it one step further. "I think it shows Peyton Manning really loves Omaha," Mayor Jean Stothert said Monday, according to the Denver Post. "I'll personally take him on a tour. He has an official invitation now." In addition, Greater Omaha Chamber of Commerce President and CEO David Brown told the Post that “he wants to explore the possibility of hiring Manning … to shoot a promotional ad for Omaha.”

Albeit a day late, Omaha Steaks also got in on the Manning action.

It looks like Omaha may already have some competition, though. The Star-Ledger of New Jersey—the home of MetLife Stadium and this year's Super Bowl—is horning in to suggest a few Jersey towns—Ho-Ho-Kus, Moonachie, Buttzville, Mahwah, and Hi-Nella—for Manning to shout out ahead of his potential Super Bowl bid. 

Take your pick, Manning. Or just stick with what’s been working for you all season: Omaha! Omaha!

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