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Brand News: Target, Girl Scouts, Pfizer and more

Posted by Shirley Brady on May 26, 2014 09:15 AM


Brands to Watch

Target Canada head makes aggressive 30-day guarantee as Target US hires Magna exec and talks up Altuzarra collaboration. 

General Mills, the Girl Scouts of the USA and Tootsie Roll take action on e-cigarettes using their product brand names.

Sony forms alliance for China PlayStation in Microsoft challenge as CEO touts wearable gaming.

Pfizer abandons AstraZeneca contentious bid.

New US gun control ads resonate in wake of Memorial Day Weekend mass shooting.


Apple seeks retrial and court order blocking sale of older Samsung phones as smart home system rumored for WWDC.

Carnival CEO addresses cruise industry challenges.

China plans to scrap millions of cars over emission standards.

Chipotle looks beyond the burrito.

Disneyland Paris opens Imagination Castle based on kids' drawings.

Hasbro exec dubbed "the father of G.I. Joe" has died, aged 86.

Heineken "shoe sale for women" campaign slammed as sexist.

Honey Maid shifts perception with "This is Wholesome" campaign about real families.

LA Clippers team goes on the block as Sterlings agree to sell.

L’Oreal develops products using bacterial microbiome ingredients.

Line stickers aim to engage mobile users beyond emojis.

Marvel posts eighth straight #1 movie with X-Men: Days of Future Past release.

Medium woos bloggers to new-style media site.

Microsoft mocks Samsung's London Heathrow takeover.

OMsignal makes wearable computing out of smart textiles.

Pharrell Williams, KAWS and COMME des GARÇONS release “Girl” scent.

Pinterest faces cultural barriers in global expansion.

Sabra petitions US government on definition of hummus.

Shell’s new CEO cuts costs but leaves tech group alone.

Skoda repositions itself as a premium brand in India.

Uber Beauty startup hits the Hamptons.

Verizon aims to fix mobile advertising.

YouTube releases mobile app aimed at creators.

& Global news brands see opportunity in India.


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