BMW Born Electric Tour New York: A Digital 'Window Into the Near Future'

Posted by Shirley Brady on November 19, 2012 03:04 PM

BMW on Saturday wrapped its BMW i global Born Electric Tour's New York City pit stop, which featured a digital window that turned the reflection of cars passing by into its own electric vehicles, the all-electric BMW i3 and plug-in hybrid BMW i8 concept vehicles. Find out more below, along with interviews from the automaker's execs who turned up to the Big Apple.

Manuel Sattig, communications manager:

Daniel Stark, interior designer of the BMW i3 and i8:

Henrik Wenders, BMW i8 project manager:

More about: Automotive, BMW, Design, BMW i, Pop-Ups, New York, EV, Electric Vehicles, Green, Sustainability, Event Marketing, Digital

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