brand bites

Brand Bites: Victoria's Secret, Lululemon, China Bites and more

Posted by Abe Sauer on March 23, 2012 12:13 PM

Victoria's Secret launches VSX Sexy Sport Collection. The brand's demure promise: "Your sexiest butt ever."

"Mondelez" — a made-up word that means "Delicious World" to Kraft, "Oral Sex" to Russians.

Today's Wall Street Journal features $10.4 billion Lululemon's keys to success: "scarcity, eavesdropping." More on that, and other brand bites, below.

A talk with the actor creator of Sterling Farms, "a chain of stores in the Ninth Ward that will sell food at affordable prices for low-income shoppers."

Western Union launches new e-payments platform, WU Pay.

China's Li & Fung solidifies status as world's biggest supplier of clothes and toys, while VIPshop launches on NYSE.

J.Crew revs up global expansion.

Nieman Marcus expands to China via the web.

Japan's Beyblades are taking over America.

Do’s and Don’ts for Launching Your Fashion Label in China: "DON’T: Have a runway show in China — it’s a fine idea for publicity, but don’t expect Chinese buyers to show up. They don’t exist yet."

Bangladesh garment factory servicing U.S. fashion brands is back in business a year after fatal fire.

H&M among brands busted in China for selling sweaters with "less wool than claimed on their labels."

Despite robust growth, Groupon lost a lot of money in 2011.

After Apple-basher Mike Daisey's exposure as a semi-fraud, Bloomberg asks, "Now Can We Start Talking About the Real Foxconn?"

U.S. Humane Society goes after Kohl's over fur.

No more "sex" and "God" claims for Chinese health supplements.

From six things that began as PR stunts: "#6. The Olympic Torch Relay Was Publicity for the Third Reich."

Chinese web users fascinated by USA's "Dollar Tree" stores.

Luxury brands are targeting Nigeria's wealthy elite.

NASCAR: "Hola, hablo Espanol."

Tequila brand Patron has a social club?

So this happened — prompting Abercrombie & Fitch to address racist claims:

And yet no mention of Abercrombie's "Two Wongs can make it white" shirt? Urban Outfitters also hailed as equal opportunity offender.

FedEx "empowers" vistors at SxSW:

A.P.C. imagines if Star Wars characters as luxury consumers:

Change… your nail polish! Wear Obama 2012, on your fingers:

Kiskin swimwear builds in butt branding via logo tan-too cut-out:

Heikki Kovalainen to wear Angry Birds helmet for F1 2012:

The $8 billion iPod?

Danish chocolatier sells chocolate priced at "one good deed."

Sunshine, a documentary about China's fledgling ad industry, and one cynical American ad pro sent there to make a spot for McDonald's:

Here's your 2012 NFL season game day shirt. (Background)

And a porn channel cleans up its advertising (via):

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