brand news

In the News: Boeing, Barnes & Noble, Dreamliner and more

Posted by Dale Buss on January 28, 2013 09:04 AM

In the News

Boeing sees Dreamliner pass a battery inspection in Japan but planes are still grounded, and company faces possiblity of a $5-billion writedown.

Barnes & Noble plans to close as many as one-third of its retail stores over next several years.

Daimler, Ford and Nisssan ink deal on fuel-cell cars.

ABC sees advertisers such as Hyundai and University of Phoenix connect with network for Oscars telecast.

Apple shares may not be as important as IBM stock in terms of a market bellwether.

CBS scores nearly $4 million for average Super Bowl spot.

Cracker Barrel rolls out plan to expand into groceries.

GM finds that "mild-hybrid" Chevrolet Malibu is tough sell.

Jos. A. Bank reveals cracks in business model with news of 20-percent revenue drop.

Kia is screening its Super Bowl ad in cinemas again.

New Republic reimagines its future.

P&G bullish financial results may pave the way for more marketing spending.

Reckitt Benckiser combats "social fatigue" yet bets on Facebook.

Subway apologizes for sandwiches not measuring up.

Toyota retakes title of world's largest automaker from GM.

Comments

Kafantaris United States says:

If the likely culprit is the system that monitors the battery voltage, charging and temperature, then redundancy is our answer. Redundancy is what put us on the moon and what gives us the foreseeable reliability of our Internet servers.  
Indeed, redundancy is allover the 787, though apparently not adequate for the lithium battery housekeeping systems.
Now that we know more about thermal runaway -- that self-fueled overheating of lithium batteries -- vigilant monitoring is our answer and redundancy is the true and tried solution.  
This is actually an easy fix and Boeing should be working on it even as the inspectors are finishing up their work.

January 28, 2013 10:29 AM #

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