Posted by Andrew Chan on November 19, 2012 01:05 PM
Coca-Cola pretty much has a lock on Christmas (or at least Santa Clause) as far as brands go. This holiday season, its holiday campaign features a giant Santa puppet and a catchy tune, "Something in the Air," composed by Grayson Sanders.
Does the campaign stand with the brand's iconic "Holidays Are Coming" campaign with its now-iconic festive red trucks, or its more recent "Snow Globes" holiday campaign?
Below, watch local-language versions of "Something in the Air" and a behind the scenes look at the recording of the tune with Sanders, Lauriana Mae and Jono — and let us know what you think of Coke's Christmas 2012 campaign in the comments below.
More about: Coca-Cola, Beverages, Holiday, Advertising, Santa Claus, Christmas, Music, Entertainment, Audio Branding, Grayson Sanders, Lauriana Mae, Jono
Think the Santa kind of looks creepy and the "behind the scenes" making of the video is pretty obviously contrived. So, not a classic.
November 24, 2012 10:10 AM #
Architecture Project DirectorInterbrand Design Forum, Dayton
Resource & Financial CoordinatorInterbrand New York
Consultant, Verbal IdentityInterbrand San Francisco
Consultant, Strategy & AnalyticsInterbrand Toronto
Associate Creative DirectorInterbrand Cincinnati
view all jobs...
Airlines, Alcohol, Automotive, Beauty, Beverages, Branded Entertainment, Design, Corporate Citizenship, Entertainment, Fashion, Finance, Food, Healthcare, Luxury, Media, Mobile, Non-Profit, Pharma, Product Placement, Retail, Sports, Sustainability, Tech, World Cup
Tips? Ideas? Contact:firstname.lastname@example.org