2014 Brandcameo Product Placement Awards

ho-ho-holidays

Is Coca-Cola's 2012 Holiday TV Campaign a Classic?

Posted by Andrew Chan on November 19, 2012 01:05 PM

Coca-Cola pretty much has a lock on Christmas (or at least Santa Clause) as far as brands go. This holiday season, its holiday campaign features a giant Santa puppet and a catchy tune, "Something in the Air," composed by Grayson Sanders.

Does the campaign stand with the brand's iconic "Holidays Are Coming" campaign with its now-iconic festive red trucks, or its more recent "Snow Globes" holiday campaign?

Below, watch local-language versions of "Something in the Air" and a behind the scenes look at the recording of the tune with Sanders, Lauriana Mae and Jono — and let us know what you think of Coke's Christmas 2012 campaign in the comments below.

Comments

Nojo United States says:

Think the Santa kind of looks creepy and the "behind the scenes" making of the video is pretty obviously contrived. So, not a classic.

November 24, 2012 10:10 AM #

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