DirecTV's Anti-Cable Commercials: Praised by Jack Welch, if Not PETA

The 123rd annual Tournament of Roses football game (better known as the Rose Bowl Game) in Pasadena, CA, today saw the Oregon Ducks triumph over Wisconsin (ending a 95-year losing streak) in dramatic Nike-designed uniforms; an "Occupy" protest during the Rose Bowl parade; and new anti-cable commercials from DirecTV.

The theme: "See what happens when you make bad decisions. Get rid of cable and upgrade to DIRECTV." One of the spots (at top) warns viewers to get rid of their cable TV subscription and switch to DirecTV or end up in a roadside ditch. A second spot, below, raised hackles among animal lovers by imagining a slippery slope leading to taking in stray animals, which the voiceover admonishes the viewer to stop doing by switching from cable.

A third spot projects family ruin, warning: "Don't have a grandson with a dog collar" —

It's all tongue in cheek, of course. Among the viewers on Twitter who like the new spots: former GE chairman and CEO Jack Welch, who tweeted they were "great."