Did Nike Shoot Itself in the Foot by Making Marty McFly Nike MAG Shoes for VIPs?

The first pair of Nike MAG shoes have been sold to British performer Tinie Tempah.

The 22-year-old rapper paid $37,500 for the first pair of the shoes in a live auction in Hollywood last night. The 1,499 other pairs of the Back to the Future-inspired shoes are being sold to "qualified bidders" on eBay, after being hyped this week in a viral campaign and then revealed last night by Michael J. Fox, whose Parkinson's foundation will benefit from the proceeds (which Google will match). 

The only problem: fans of the movie and sneaker collectors who've been clamoring for the one-of-a-kind kicks are complaining that they've been tricked — that only celebrities and VIPs like Tempah can get them, because they certainly can't afford to pay thousands of dollars for the limited-edition kicks, even for a great cause.

What do you think? Did Nike shoot itself in the foot by whipping fans into a frenzy with a brilliantly executed public viral campaign —only to reveal that they can't afford them? Post your thoughts in our debate forum.