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Heineken's "The Candidate" the Latest in Extreme Interviewing

Posted by Alicia Ciccone on February 21, 2013 07:02 PM

In response to the shrunken job pool and the ever-growing ocean of job seekers, many companies are taking a non-traditional approach to filling openings.

Enter Heineken and their 'extreme' interviewing process. The Dutch beer giant released a viral video, simply titled "The Candidate", in which viewers get to watch a handful of unsuspecting hopefuls interview for an internship with the company's Event and Sponsorship department.

What follows—holding the boss's hand, reviving him after he passes out and rescuing an employee during a fire alarm—makes for pure, reality-show gold.

The video stunt, however, isn't just a marketing ploy. One of the "candidates" is indeed given the job in the grandest fashion.

Heineken isn't the only one taking the interview process to the extreme. CBS is airing a reality show called "The Job," where candidates viciously compete for, albeit, low-on-the-totem-pole positions at employers like Cosmopolitan and the Palm Restaurant Group.


Atlanta Ga branding company United States says:

Fantastic. This is one of the best marketing ideas to come around in a long time. I loved the execution of it and thought Heineken did a great job. Good stuff.

February 22, 2013 08:12 AM #

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