McDonald's to Introduce Multi-Year Nutrition Awareness Campaign

McDonald's last week surprised office workers in downtown Chicago Oak Brook, Illinois, with a pop-up "summer beach party" to celebrate the launch of the new McCafe Mango Pineapple Real Fruit Smoothie. Tomorrow, they can find out just how nutritious that smoothie is.

The chain will unveil its new nutrition commitments tomorrow morning via a live webcast with Jan Fields, McDonald’s USA President, and senior director of nutrition Dr. Cindy Goody.

According to the press release, it's a "long-term" (multi-year) national initiative designed to "impact consumers and communities across the country," and will involve "ongoing menu evolutions and comprehensive nutrition awareness efforts." It will also "help kids and adults nationwide make informed food decisions."

Update: Click here for the details on McDonald's new nutrition commitment