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McDonald's to Introduce Multi-Year Nutrition Awareness Campaign

Posted by Shirley Brady on July 25, 2011 05:30 PM

McDonald's last week surprised office workers in downtown Chicago Oak Brook, Illinois, with a pop-up "summer beach party" to celebrate the launch of the new McCafe Mango Pineapple Real Fruit Smoothie. Tomorrow, they can find out just how nutritious that smoothie is.

The chain will unveil its new nutrition commitments tomorrow morning via a live webcast with Jan Fields, McDonald’s USA President, and senior director of nutrition Dr. Cindy Goody.

According to the press release, it's a "long-term" (multi-year) national initiative designed to "impact consumers and communities across the country," and will involve "ongoing menu evolutions and comprehensive nutrition awareness efforts." It will also "help kids and adults nationwide make informed food decisions."

Update: Click here for the details on McDonald's new nutrition commitment

Comments

Carolyn Uzelac Australia says:

Correct me if I'm wrong, but this looks like downtown Chicago, next to the river... not Oak Brook?

July 26, 2011 07:40 AM #

S. Brady (brandchannel) United States says:

You're right -- the dateline of Oak Brook on the press release threw me! Fixed, thanks Carolyn...

July 26, 2011 11:29 PM #

Brandon United States says:

Pretty sure you're right, Carolyn. I think McDonald's is based in Oak Brook, so maybe that's what the confusion is.

July 26, 2011 04:21 PM #

S. Brady (brandchannel) United States says:

Correct on both counts!

July 26, 2011 11:30 PM #

Comments are closed

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