Posted by Dale Buss on November 30, 2012 12:25 PM
Earlier this year, Procter & Gamble moved the global headquarters of its beauty and baby-care business and the Pampers brand to Singapore from corporate headquarters in Cincinnati. Now, the CPG giant wants to make Singapore its worldwide capital for manufacturing of water-purification products.
In fact, P&G has just announced a lofty goal for the Purifier of Water plant that it is scaling up in Singapore: to cleanse enough drinking water to "save one life every hour by 2020" somewhere on the planet. The powder is a mini water purification plant in a packet. The small packets, when stirred into water, causes heavy metals, dirt and parasites to bind together then fall to the bottom of the container. Strained through a filter cloth and after 20 minutes, the water is drinkable.
P&G has been distributing these packets in more than 65 countries since 2004, attacking the global scarcity of potable water and raising awareness about the problem. Now it's increasing its investment in this commitment with its Singapore plant opening. "We've taken [P&G] innovation power and focused on one of our world's biggest challenges, clean drinking water, a lack of which takes the lives of thousands of children every day," stated P&G CEO Bob McDonald.
Located in Tuas, the new P&G Purifier of Water plant is designed to maximize limited geographic space with its vertical design and features what P&G calls "innovative precision-dosage technology." The company plans to produce more than 200 million packets of the stuff each year in Singapore by 2020, making more than two billion liters of clean drinking water accessible to children and families around the world throuigh the P&G Children's Safe Drinking Water program.
The Singapore division of World Vision, a major global charity based in the United States, said in the P&G statement that the packets "are a life-saver because they are small, portable and simple to administer through our field staff."
As it revitalizes its corporate emphasis on innovation, Purifier of Water can be one of P&G's proudest accomplishments.
Below, P&G's videos on how P&G's water purification packets help people in developing countries and foster clean water and better health in communities: