2014 Brandcameo Product Placement Awards

out and about

QR Codes Hit the Roof

Posted by Mark J. Miller on October 7, 2011 02:06 PM

A good marketer never misses an opportunity to spread the word, right? Well, a  public relations consulting firm in Austin, Texas, Phillips & Company, has found a way to place ads in a spot where lots of people are traveling every day: Google Maps and Google Earth.

San Francisco Business Times reports that Phillips (which is interested in the ultimate in outdoor marketing — the "space economy") is now able to place extremely large QR codes on the tops of buildings that will be photographed by the satellites that feed Google Maps and Google Earth its images and read on computers as an image. It's working with another local business, mobile marketing firm 44Doors, as the Austin Statesman reports:

For the service, which is called Blue Marble, Phillips' fee starts at $8,500, with a recurring $200 support fee. To install the codes, (Rich) Phillips said his company has a method of "physically engineering" a QR code onto a rooftop "to ensure it's permanent or temporary." He declined to get into specifics on the exact method. After a customer scans the code, 44Doors essentially handles the rest. The Austin mobile marketing company designs a variety of content — such as videos, coupons and mobile websites — where QR codes can send consumers.

Phillips says “that a company, such as a big box retailer with lots of roof space, which has one installed, will be rephotographed by Google within three months,” the Business Times reports. “The QR code will be digested by Google’s mapping systems and will cause a logo of that company to appear when someone looks at their building’s images.” 

Comments

kevin emery United States says:

That is so incredibly ingenious, I am a bit upset I didn't think of it. QR Codes really are becoming the norm. I wonder if you could scan it from a plane coming in for landing at the local airport

October 7, 2011 02:41 PM #

Thad Hubbard United States says:

Great marketing idea. I think it has more B2B uses than B2C

October 10, 2011 10:17 AM #

Ben McDermott United Kingdom says:

QR codes are a mechanism to bridge the gap between offline and online. However, if you already looking at this from Googlemaps you are already online.

If you are on a plane then you cannot access the internet mid flight. Therefore whilst Phillips & Company are one of the first to do this I would find it hard to justify the 8k marketing spend.

Wouldn't it be more simple to either put website address!

Alternatively, there are other and better waterooler conversations to be had with
Write your name in sand and see it from space
http://virtualglobetrotting.com/map/hamad/

or put a large logo instead
virtualglobetrotting.com/.../?service=0

October 10, 2011 11:38 AM #

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
BPBP
Branding Comeback Challenges
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements