Interbrand IQ: The Best Asian Brands Issue

rss

brand launch

RIM Finally Ready to Unveil BlackBerry 10 to the World

Posted by Shirley Brady on January 29, 2013 07:33 PM

The New York Times calls the new BlackBerry 10, which Research in Motion is revealing in a New York as part of a global event on Wednesday and during the Super Bowl on Sunday, "worth the wait."

It's a critical launch for RIM, which states on its blog, "We’ve re-designed, re-engineered and re-invented our products with BlackBerry 10 – and we can’t wait to share it all with you." Are you as excited as BlackBerry's brand stewards? Share your thoughts in the comments.

Comments

Joanna H. South Africa says:

My curiosity is piqued!

January 30, 2013 12:41 AM #

Terry Roberts United States says:

Huge pressure on RIM... I'd love to know how much they're spending to launch this (including the Super Bowl).

January 30, 2013 08:07 AM #

Comments are closed

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein