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Samsung Opening Mini "Experience" Shops Inside Best Buy

Posted by Mark J. Miller on April 4, 2013 03:35 PM

Apple has 400 stores of its own and partnerships with Best Buy, Walmart and Target to showcase its products, but its sales secret is out. One of its main competitors in the smartphone marketplace, Samsung, took a page from its playbook and announced Thursday that it will open mini-stores in 1,400 Best Buys nationwide by the end of June, according to the New York Times.

The Samsung Experience Shops will be stuffed with Samsung’s smartphones, tablets, cameras, laptops, televisions and accessories as well as offer service for Samsung products. That last part sounds a little bit like Apple’s Genius Bar, no? One big difference between the two Best Buy experiences is that Samsung will have its own checkout, Forbes reports, while those wanting to buy Apple gear will need to go through the main checkout like everybody else.

“At the heart of who we are, this is about responding to consumer needs and requests and ensure they’re delighted and empowered and happy with their choice of Samsung as a brand,” Ketrina Dunagan, vice president for retail marketing, told the Times. And it doesn’t hurt that it could bring in more cash as well.

Forbes points out that this move by Samsung is part of a global push by the company on similar efforts. Last spring, it “began opening experience outlets in the UK’s Phones4Us.” Just last month “they partnered with mobile operator MTS in Russia to sell handsets and tablet computers through MTS’s 2,000 shops.” There is currently one Samsung “shop-in-shop” in China which opened last year and there are plans for 100 more. If that weren’t enough, Samsung has similar deals in place in Malaysia and Singapore, not to mention a rollout of its own stores globally as well.

Meanwhile, Best Buy is offering a 30 percent discount on iPad 3. Perhaps they’re making room for all that Samsung gear.

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