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Starbucks: Social Media Superstar

Posted by Shirley Brady on June 7, 2010 02:15 PM

A new survey of brands on social media finds Starbucks to be the most popular consumer brand on the social Web, based on an analysis that indexes consumer brands against the most popular personal brand on the planet: Lady Gaga.

UK-based Famecount took a snapshot on June 2nd of brands' followers on Facebook, Twitter and YouTube to come up with its ranking, a quantitative snapshot with no qualitative look at how brands engage with their fans, followers and subscribers across the social Web.

Starbucks came in #1 among consumer brands by having 7.4 million Facebook fans, 901,925 Twitter followers and 6,509 YouTube subscribers. American brands dominated the top 10, with Red Bull the only non-US brand to make the top 10.

The June 2nd snapshots follow. For Famecount's current rankings, click here for consumer brands and here for media, sport and game brands.

Top 10 Consumer Brands on Social Media

Ranked by Famecount Index Across Facebook, Twitter and YouTube
June 2nd 2010

Brand

Facebook
Fans

Twitter
Followers
YouTube
Subscribers
Famecount
Index
Starbucks 7,418,108 901,925 6,509 69.65%
Coca-Cola 5,677,304 27,544 6,967 53.74%
Whole
Foods Market
256,832 1,762,983 1,346 48.38%
Skittles 4,653,608 2,525 708 48.28%
Oreo 4,585,138 1,399 7,393 48.05%
Red Bull 4,059,216 45,849 68,275 47.35%
Zappos.com 50,270 1,689,744 1,321 46.32%
JetBlue
Airways
216,029 1,599,302 319 45.96%
Dell 174,170 1,563,748 3,897 45.34%
Woot 17,547 1,631,340 N/A 45.31%

Top 10 Media, Sport & Game Brands on Social Media

Ranked by Famecount Index Across Facebook, Twitter and YouTube

June 2nd 2010

Brand Facebook
Fans
Twitter
Followers
YouTube
Subscribers
Famecount
Index
Texas
Hold ‘em Poker
18,951,978 135,234 1,017 98.20%
Mafia
Wars
12,104,521 86,149  N/A 78.47%
Facebook 9,501,519 242,535 799 71.09%
CNN 900,361 3,111,930 18,079 66.26%
Twitter 308,235 3,236,102  N/A 64.88%
NBA 2,455,805 1,894,574 182,184 63.38%
Family
Guy
7,971,670 7,958  N/A 63.20%
The Twilight
Saga
6,061,066 310,347 219,649 62.61%
Google 1,285,468 2,264,335 153,025 61.89%
The Onion 707,828 2,234,850 270,078 61.41%
iTunes 3,724,142 1,472,361  N/A 60.87%

Comments

RS United States says:

This is interesting, but the line that caught my eye was "a quantitative snapshot with no qualitative look at how brands engage with their fans, followers and subscribers"

I'd love to see an analysis of brands based on engagement rather than just numbers of followers, subscribers, etc.

June 8, 2010 12:33 PM #

Shirley Brady (editor, brandchannel) United States says:

Agreed. The trick is, how to define engagement! Thoughts?

June 9, 2010 01:00 PM #

RS United States says:

It seems like we could start with the stats that some of the sites provide (i.e. Facebook's insights) to look at the percentage of fans that are visiting the page, clicking through for more content, creating posts or replying to others, unsubscribing (un-liking?), sharing content, etc.

June 10, 2010 12:20 PM #

Shirley Brady (editor, brandchannel) United States says:

That would definitely be a good start - and something we need to do more of on brandchannel! We're looking at tactics, but the whole ROI and engagement question is huge, and tricky!

June 10, 2010 01:21 PM #

Chantelle United States says:

Not sure if anyone is interested but I just read a white paper discussing the ROI on social media.  You can take a look at it here: www.hubmagazine.com/.../the_hub35_active.pdf

June 14, 2010 11:04 PM #

Comments are closed

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