This weekend's Super Bowl provides the opportunity for many trying to get out the message. It's a marquee event for auto, fashion, soda, real estate, and breakfast brands. It's a chance to see the new VW-Star Wars love-in.
This year, as the East Coast teams remind us all how deplorable the New York-Boston rivalry is, the West Coast's Hollywood players will be hitting audiences with trailers for the year's upcoming tent-pole titles. A little look at the trailers in store for Super Bowl Sunday beginning with Marvel's teaser of its Super Bowl trailer for The Avengers at top. (Nobody tell Marvel that it already released a full 2-minute Avengers trailer.)
Last year's Super Bowl saw more than a dozen trailers for upcoming films. This year we've counted at least ten:
It's got ninjas on mountains! Bruce Willis in an El Camino! It's GI Joe: Retaliation.
"From Hasbro the company that brought you Transformers." And that's where we are, America. We've sunk your Battleship.
The man behind Borat is back with a characteristically sound, nuanced and intelligent look at the life of a Middle East dictator in The Dictator.
Disney is teasing its Super Bowl trailer for John Carter of Mars by offering free tickets to next year's Super Bowl. (Current favorites for that game: San Francisco 49s vs. The Moon's Buzz Aldrins).
To be seen during the pre-game show, the much anticipated trailer for young adult novel The Hunger Games is not yet online. And producers have disabled embedding of the existing trailer, which, hey, good thinking marketers looking to build viral buzz.
Also to be seen during the much more affordable pre-game, trailers for 2012 Oscar contenders Ghost Rider: Spirit of Vengeance and 21 Jump Street.
And then there is the film that maybe best fits with the Super Bowl demographic, Act of Valor. A war film starring actual active-duty Navy Seals that's going to make a kabizillion dollars.
The real story of this year's Super Bowl film trailers is all the ones that will not be shown. Trailers for some of the biggest titles of 2012, the ones we would expect to see during the Super Bowl, will be absent, including promos for Brave, Snow White and the Huntsman, Wrath of the Titans, Prometheus, Dark Knight Rises, Skyfall, The Amazing Spider-Man, reboot and Men in Black 3.
Hollywood may have figured out that $3.5 million (the cost of a 30-second Super Bowl spot) spent on social media is now a far more effective way to court potential (read: young) audiences.
Of course, a look at the 2012 Super Bowl movie trailers wouldn't be complete with a tip of the hat to Honda's CR-V spot recreating the classic Ferris Bueller's Day Off. As it's unlikely the full two-minute version will debut during the game, you can watch it below.
| Privacy Policy | About Us | Contact Us | FAQ 
