The Brand Logic Behind Megan Fox's Crazy Act

Posted by Jennifer Wright on September 23, 2009 09:15 AM

If a friend of yours started going around crediting her career to her "supernatural" sexuality, and talking about how she was Alan Alda’s doppleganger, you might begin to question what was going on in her head. But when actress Megan Fox does it? Well, maybe it’s kind of a brilliant branding effort.

The actress doesn’t seem to garner nearly as much press for her movie roles, or even for her beauty, as she does for her offbeat statements. Whether you’ve dismissed them as bizarre rantings, or just as a tendency to say what’s on her mind, her interviews seem infinitely more memorable than most.

But despite her interviews, she doesn’t seem to act in a way that makes people think she’s all that crazy. Kanye upstaging awards shows? Crazy. Lindsay Lohan pursuing her assistant in a coke-fueled car chase? Crazy. But Megan Fox seems to pick fairly appropriate movie roles for her type, put in a solid effort and behave normally off-set – or as normally as you can expect a 23-year-old starlet to behave. It doesn’t sound like the behavior of someone who may be a borderline schizophrenic (as she claims to be in her interviews).

In fact, it sounds like the behavior of someone smart enough to know that a “crazy” hot girl will get a lot more attention than just another pin-up. And, when, a few years down the road, she switches her tone and decides to talk about how she’s settled down, she’ll be able to get still more press out of the transformation. (Just look at Angelina Jolie). And, if Megan’s goal is truly to be working in ten years time, then her current behavior may be sly as a fox.

More about: Megan Fox, Kanye West, Lindsay Lohan, Angelina Jolie, Alan Alda, Entertainment, Film

Abe S says:

Her brand is only as interesting as her movie roles are successful. That is to say, the filmscape is filthy with "sexy" starletts who, at the time, seemed to be the hottest ticket on the planet. But then a lack of good roles turned them into flashes in the pan. Kelly Mcgillis, Sean Young anyone? Jolie would have been forgotten but she put in the screen time in monster hit films. Fox has to do the same and trashing her Tansformers roles and her Director and then joining failures like Jennifer's Body aren't boding well for her staying power.

September 23, 2009 10:39 AM #

David says:

I agree with Abe. Look at other "non-trashy" young starlets like Natalie Portman, Kirsten Dunst, or others who put in the time and effort, and college studies for that matter, to hone their acting craft. They let their work outshine their tabloid presence.

September 24, 2009 10:31 AM #

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Kirsten Dunst, or others who put in the time and effort, and college studies for that matter, to hone their acting craft. They let their work outshine their tabloid presence.

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2222 Kirsten Dunst, or others who put in the time and effort, and college studies for that matter, to hone their acting craft. They let their work outshine their tabloid presence.

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